---
title: "12oz: il coffee per la Gen Z (12oz: the coffee for the Z Gen)"
description: "- Retail&Food - Piece of news on coffee chain 12oz, the Italian alternative to Starbucks. A business plan of 700 shops with 60% of the clients being under"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/5162_1.jpg
---

Coffee Market Scenario

# 12oz: il coffee per la Gen Z (12oz: the coffee for the Z Gen)

- Retail&Food - Piece of news on coffee chain 12oz, the Italian alternative to Starbucks. A business plan of 700 shops with 60% of the clients being under

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 mar 1, 2022

---

- Retail&Food -

Piece of news on coffee chain 12oz, the Italian alternative to Starbucks. A business plan of 700 shops with 60% of the clients being under 25.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5162_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5162_2.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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