---
title: Adding value to the coffee  experience
description: The Lavazza Group confirms the success of its coffee premiumization strategy. The company reported positive results...
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Adding value to the coffee  experience](https://eseconsortium.com/media-coverage/adding-value-to-the-coffee-experience)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 15/06/2026

Décision Business (Weekly / France)

**Amener de la valeur dans la consummation du café (Adding value to the coffee consumption experience)**

The Lavazza Group confirms the success of its coffee premiumization strategy. The company reported positive results against a particularly complex market backdrop. Interview to the Group’s president, Giuseppe Lavazza.

 

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/adding-value-to-the-coffee-experience)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Consorzio E.S.E."
  },
  "dateModified" : "2026-07-16T15:56:59.752Z",
  "datePublished" : "2026-06-15T05:00:00Z",
  "headline" : "Adding value to the coffee  experience",
  "image" : {
    "@type" : "ImageObject",
    "height" : 2432,
    "url" : "https://144458544.fs1.hubspotusercontent-eu1.net/hubfs/144458544/1-Jul-16-2026-03-55-55-5064-PM.jpg",
    "width" : 1904
  },
  "mainEntityOfPage" : "https://eseconsortium.com/media-coverage/adding-value-to-the-coffee-experience",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Media Coverage"
  }
}
```