---
title: "“Arrecriata”: parte da Napoli la nuova adv di Lavazza per l'espresso in versione cialde (“Arrecriata”: the new Lavazza adv for espresso pods starts from Naples)"
description: "- TouchPoint Today - “Arrecriate” in Neapolitan means \"appreciate\", “regenerate” and, starting from this overwhelming feeling, Lavazza wants convey satisfa"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/5812_1.jpg
---

E.S.E. Members News

# “Arrecriata”: parte da Napoli la nuova adv di Lavazza per l'espresso in versione cialde (“Arrecriata”: the new Lavazza adv for espresso pods starts from Naples)

- TouchPoint Today - “Arrecriate” in Neapolitan means "appreciate", “regenerate” and, starting from this overwhelming feeling, Lavazza wants convey satisfa

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 giu 19, 2024

---

- TouchPoint Today -

“Arrecriate” in Neapolitan means "appreciate", “regenerate” and, starting from this overwhelming feeling, Lavazza wants convey satisfaction, joy and a sense of fulfillment dering from the taste of a good espresso. An espresso in pods for a perfect moment, capable of giving pleasure with the  
 its taste.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5812_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5812_2.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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