Avec The New Humanity, Lavazza souhaite encourager les individus à envisager le monde et l'avenir avec espoir et optimisme (With The New Humanity, Lavazza wishes to encourage individuals to view the world and the future with hope and optimism)

The new 2021 Lavazza's calendar. Based on a new concept born and realized during the Covid crisis, it has a multi-artistic approach and is the foundation of several communication initiatives of the Lavazza Group.