Barista Lavazza to showcase LiveMedia\'s poster in its coffee outlets
- India Retail News - Barista Coffee Company Limited, a chain of espresso bars in India and digital media solution provider, LiveMedia signed a deal to sho
Barista Coffee Company Limited, a chain of espresso bars in India and digital media solution provider, LiveMedia signed a deal to showcase LiveMedia screens at Barista Coffee\'s Outlets. Currently, Barista Lavazza has over 200 outlets operates across the country. Similarly, LiveMedia conducting over 15 different branded programs across the country like like Love Unplugged, Humour Live, Dhakkan\'s Diary, Yo Mousi etc.Barista Coffee Company Limited, a chain of espresso bars in India and digital media solution provider, LiveMedia signed a deal to showcase LiveMedia screens at Barista Coffee's Outlets. Currently, Barista Lavazza has over 200 outlets operates across the country. Similarly, LiveMedia conducting over 15 different branded programs across the country like like Love Unplugged, Humour Live, Dhakkan's Diary, Yo Mousi etc.
''We are delighted to partner Barista Lavazza by bringing customized content to its patrons. LiveMedia will be developing content specific to the tastes of the youth, upwardly mobile people and young professionals who spend time at coffee shops", told Rajan Mehta, CEO of LiveMedia.
Speaking on the occasion Sanjay Coutinho, director and chief executive officer of Brarista Coffee Company Ltd informed "'Barista Lavazza is an experiential brand and we use key touch points to differentiate our brand experience. This tie-up is an initiative to enhance guest engagement elements and provide an additional medium of entertainment to our guests".
About Barista Lavazza:
Barista Lavazza is a chain of espresso bars in India. Headquartered in Delhi, Barista currently has espresso bars across India, Sri Lanka, Bangladesh and the Middle East. It was founded in 1997 by Amit Judge and was part of his group of companies. He sold part of the equity to first Tata Coffee. Then after he and Tata Coffee fell apart, Sterling then bought over the firm. In 2007, Sterling divested all their stake to Lavazza. Barista Lavazza is currently owned by Lavazza, Italy's largest coffee company. Coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai. The latter is also owned by Lavazza. As of 2009[update], the chain has 200 stores in India, with an estimated annual revenue of Rs 200 crores.