Linéaires (Monthly / Italy)
Lavazza “Entre 2023 et 2024, les coûts du café ont augmenté de + 70%” (Lavazza: “Between 2023 and 2024, coffee costs increased by +70%”)
Interview to Pietro Mazzà, Managing Director of Lavazza France. With €3.35 billion in revenue projected for 2024 (+9.1%), the Lavazza group is performing well despite the sharp rise in coffee prices in recent months, which inevitably impacts business. In France, while its Carte Noire brand, acquired in 2016, still dominates sales, Lavazza products are also trying to gain a foothold on supermarket shelves.