- The Independent - According to a scientific study, our preferences for bitter or sweet beverages aren't based on our taste genes, but rather on the assoc
- The Independent -
According to a scientific study, our preferences for bitter or sweet beverages aren't based on our taste genes, but rather on the association with how they make us feel. The results have been published in scientific journal Human Molecular Genetics, and show that there are important behaviour-reward components to beverage choice.