Caffè: qualità in caduta libera ultimi due anni (Coffee: quality has badly dropped during the last two years)
- Ansa - According to a research carried out by Italian consultancy Absis Consulting, 75% of coffees sold in supermarkets chains has a negative quality lev
- Ansa -
According to a research carried out by Italian consultancy Absis Consulting, 75% of coffees sold in supermarkets chains has a negative quality level. The 24 tested products have undergone tests based on 56 key molecules for coffee aroma. According to Carlo Odello, managing director of Absis Consulting, the economic crisis might be the cause: on one side the price of green coffee has increased, on the other side it is not possibile to increase the price of the coffee product because of the decreased consumer puchasing power.