Coffee Market Scenario

Caffè Vergnano, the coffee of the future

According to Carolina Vergnano, ceo of the family-owned coffee business, the description of the coffee of the future is...


Cook by Corriere della Sera (Monthly / Italy) – 1 marzo

Il consumo lento della tazzina del futuro (The slow consumption of the coffee cup of the future)

According to Carolina Vergnano, ceo of the family-owned coffee business, the description of the coffee of the future is ”Less a drink, but more an experience”. And she specifies “A cup is already a ritual, not only for Italians. But I believe it will be increasingly perceived as something precious, a moment to be given value”. The importance of the whole coffee chain and the commitment in sustainability.

1-Apr-24-2025-03-59-26-7130-PM

 

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