Coffee drinkers are buying “less but better” as prices soar, according to Italian roaster Lavazza, fuelling demand for whole beans...
Irishtimes.com (Website / Ireland)
Coffee drinkers turning to whole beans as prices soar, says Lavazza
Coffee drinkers are buying “less but better” as prices soar, according to Italian roaster Lavazza, fuelling demand for whole beans and bean-to-cup machines. Giuseppe Lavazza, chairman of the family-owned company, said a move towards whole beans was the sector’s “most important trend.
