Only a minority a few years ago, coffee pods accounted for 63% of fresh coffee in terms of off-trade value sales in Switzerland. Nestlé SA is the clear leader in the category with its Nespresso coffee capsules which entered the market in 1986 and became a huge seller after a relatively slow start. According to the company, unit sales rose by 22% in 2009 and aimed for 15% growth in 2010. However, in 2010, Nestlé filed legal action against competitor Sara Lee which launched in April in France its...
Euromonitor International's Coffee in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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