Colpo (Lavazza): "Corporate, CSR e sostenibilità, con un occhio di rguardo a Kpi oggettivi e effectiveness" (Colpo, Lavazza: "Corporate, Csr and sustainability, with attention to Kpi and effectiveness")

Interview to Carlo Colpo, Lavazza's global head of marketing communication, who will be the president of the jury of the XIV edition of the NC awards dedicated to the best "made-in-italy" creativity. The jury discussion will focus on real Kpi and effectiveness of the participating projects. The Lavazza's manager talks also about the company's activities on Csr and sustainability.