Coffee Market Scenario

Communication: Caffè Mauro - Pellini Caffè

- Pubblicità Italia Today - Two brief pieces of news on the communication strategies of two Italian coffee roasters. Caffè Mauro will advertise on tv with


- Pubblicità Italia Today -

Two brief pieces of news on the communication strategies of two Italian coffee roasters. Caffè Mauro will advertise on tv with agency KleinRusso and with an investment of 5 million euro whilst Pellini Caffè choses a web campaign to attract new consumers.

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