Con il lock down i big del caffè ripensano il business (With lock down, coffee giants re-think their business)

Piece of news on italian coffee producers of Piemonte region. The difficulties of the pandemic period and the strategies to overcome it. Interviews to major market role players of the area. Michele Cannone, Lavazza Brand Away from Home Director, talks about the increased  importance of e-commerce and take away consumption ("coffe to go").