Costa Coffee takes on rivals

Costa Coffee is launching an ad campaign as it battles rivals such as Starbucks.

Costa Coffee is launching an ad campaign as it battles rivals such as Starbucks.

Advertising, which is created by Karmarama, will focus on the quality of service offered at Costa outlets compared with rival chains. It features a play on the idea that monkeys with typewriters would eventually produce the complete works of Shakespeare by depicting monkeys attempting to create the perfect coffee.