Coffee Market Scenario

"Dal college al welfare, la mia ricetta per Starbucks" ("From college to welfare, my recipe for Starbucks")

- Il Corriere della Sera - Interview to Howard Schultz, Starbucks founder. The importance of people in Starbucks business with company's welfare and corpor


- Il Corriere della Sera -

Interview to Howard Schultz, Starbucks founder. The importance of people in Starbucks business with company's welfare and corporate social responsibility. "We are a company based on people and on the relation with people, we must do all we can to attract and keep them", says Schultz. The plans for the Italian expansion.



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