California-based Javo Beverage Company has entered into a multi-year marketing agreement with Drie Mollen Holding, through which the Amsterdam-based company will distribute Javo\'s beverages across Europe.
California-based Javo Beverage Company has entered into a multi-year marketing agreement with Drie Mollen Holding, through which the Amsterdam-based company will distribute Javo's beverages across Europe.
Javo, which supplies coffee and tea-based dispensed beverages to the foodservice industry, will supply Drie Mollen with its products from the company's roasting and extraction facility in Vista, California.
Drie Mollen will then distribute the Javo foodservice products, including coffee concentrates and iced coffee beverages in dispensable bag-in-box packaging, across the European markets in which it operates; namely France, Germany, the Netherlands, Spain, Sweden, Switzerland and the UK.
Drie Mollen, which supplies branded and private-label coffee to European retailers and foodservice companies, will assume the lead in marketing and selling the coffee products, while Javo will cover the manufacturing.
"Establishing a strong foot print in Europe is important because, relative to the US, the market for dispensed coffees is so much larger," said Cody Ashwell, chairman and CEO of Javo. " Drie Mollen is an ideal partner, bringing massive distribution strength, market expertise and key customer relationships."
"Over half of the world market for dispensed hot coffee, more than $500 million annually, is in Europe," added Drie Mollen CEO Kees Krikke. "We see enormous opportunity for Javo's high quality dispensed hot and iced coffee products in our markets. We look forward to working with Javo to build a substantial business within our established customer base."