E-commerce e supermercati salvano il bilancio di illycaffè (E-commerce and supermarkets save illycaffè's balance sheet)

Illycaffè closes 2020 with 446,5 euro million of turnorver. 14% less than the previous year. "But the truth is that I am satisfied - says ceo Massimiliano Pogliani - this minus 14% is an excellent sign. Traditionally, 60% of illycaffè business comes from consumption from the away from home, and with all the restaurants, coffee shops and bars closed in Italy and in the world because of the pandemic, the losses could have been definitely superior, hadn't we accelerated on the others sales channels: supermarkets, where we have grown by 30%, and e-commerce with a growth of 39%".