Finland: Gevalia coffee withdraws from the market

Kraft Foods has decided to end sales of Gevalia coffee in Finland and leave competition in the market to others.

Kraft Foods has decided to end sales of Gevalia coffee in Finland and leave competition in the market to others. According to Kraft Food Finland, competition in the coffee market is strong at the moment as there are strong brand products as well as private label products that take their share of the market. Kraft Food's special Gevalia coffee will remain in the market.