The YouGov polling institute has unveiled a study, commissioned by Malongo and conducted on April 21 and 22, 2025, on French spending on coffee...
Décision Business (Weekly / France)
Malongo: Les Français sont prêts à payer le café plus cher (Malongo: The French are ready to pay more for coffee)
The YouGov polling institute has unveiled a study, commissioned by Malongo and conducted on April 21 and 22, 2025, on French spending on coffee. Nearly 50% of those surveyed say they are coffee consumers and are willing to pay more for a quality product. But for many, this price increase must also mean better compensation for coffee growers.
