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Giuseppe Lavazza: il caffè

- Trade Business - Long intereview to Giuseppe Lavazza, marketing director of Italian Lavazza, presenting the company\'s strategies and challenges. In part


- Trade Business -

Long intereview to Giuseppe Lavazza, marketing director of Italian Lavazza, presenting the company\'s strategies and challenges. In particular, he introduces "A modo mio" ("My own way"), the new espresso coffee machine made cooperating with Saeco that will be distributed in the modern retail chains.







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