Groupe SEB appoints Martin Armstrong All-Clad VP of sales

Groupe SEB USA announces the appointment of Martin Armstrong as All-Clad's new vice president of sales effective Jan. 11, 2010. Armstrong is a well-respected industry veteran who spent more than 17 years at KitchenAid managing the global brand growth in the kitchen appliances market. He holds a B.S. degree in Marketing from Northern Illinois University. Armstrong is now based in Canonsburg, Pa., and reports to Marc Breviere, vice president of marketing, sales and communications, Groupe SEB high-end brands. Reporting to Armstrong are national account managers Lori Brodak, Ed Sekowski and Cheryl McFarland, as well as the nationwide network of All-Clad sales representatives.