Groupe SEB - Business description

Groupe SEB is a manufacturer of small household equipment. The Group focuses on kitchen, home and personal products, which are divided into cookware, electrical cooking appliances, food preparation, linen care, personal care and home comfort, and home cleaning. The company is present in 120 countries worldwide and had a sales network of almost 60 subsidiaries, 15 representative offices, and over 200 agents and importers.

The company's portfolio includes about 17 brands. Five of these brands have an international recognition which include Rowenta, Moulinex, Tefal/T-Fal, Lagastira 1901 and Krups. The company's other brands include Calor and SEB, present in France and Belgium; All-Clad, MIRRO, WearEver, AirBake, present in North America; ARNO, SAMURAI, PANEX, PENEDO, Rochedo, and Clock present in South America.

The Group is organized into four Continental Structures: Europe, North America, South America, and Asia and other territories.

Groupe SEB's cookware appliances include frying pans, saucepans, stewpots, pressure cookers, and bakeware. Its linen care product range includes irons and steam generators, non-automatic washing machines, and spin dryers. The personal care product range includes hairstyling appliances which include hair dryers, hair clippers, rotating brushes, straighteners; epilators; electronic scales; manicure sets; and baby care items which include bottle warmers, sterilisers, night lights, baby monitors.

The beverage and food preparation appliances product range includes food processors and choppers, mixers, blenders, filter and espresso coffee makers, and electric kettles. The electrical cooking appliances product range includes toasters, deep fryers, steamers, barbecues, grills, waffle makers, counter-top ovens, bread machine, and appliances for relaxed dining which include raclette grills, crepe pans or electric woks, grill-stones, fondue or tajine sets. The home cleaning and comfort appliances product range includes vacuum cleaners canister, bagless, hand-held cordless, fans, radiators, and mobile heating appliances.