“Hours of research and selection go into every bean"

Il Sole 24 Ore (Daily / Italy) 

Scocchia (illycaffè): “Dietro ogni chicco ore di ricerca e selezione” (Scocchia, illycaffè: "Hours of research and selection go into every bean")

Presentation of "Why We Make It," the new international campaign that the Trieste-based company will launch on International Coffee Day on October 10^th. The campaign, featuring a commercial filmed at the Trieste factory and immersive pop-ups in Milan and New York, stems from the desire to symbolically open the doors to the world of illycaffè.