Il caffè diventerà una bevanda di lusso (Coffee will become a luxury drink)

«To improve agronomic practices of regenerative agricolture and increase biodiversity, creating crops particularly resistant to climate change, to floods and excessive heat". It is Andrea Illy's recipe, president of iillycaffe', to face climate change which is impacting also coffee plantations. According to several studies, 50% of coffee plantations will disappear by 2050 due to drying up of the soil, heat and excessive rainfall.