Coffee Market Scenario Il caffè Folger va a Smucker (Folger coffee goes to Smucker) - Il Sole 24 Ore - Procter & Gamble is selling its coffee brand and division Folger to Smucker, US major coffee roaster. Consorzio E.S.E. giu 5, 2008 - Il Sole 24 Ore - Procter & Gamble is selling its coffee brand and division Folger to Smucker, US major coffee roaster. Coffee Market Scenario