Il monoporzionato sempre più compatibile (Single serving still more compatible)

Competitive Data has published the analysis on the blog monitoraitalia.it of the market of coffee pods/capsules in Italy for the period 2017 to 2022. The companies considered in the report hold an aggregate market share of 94.6% in value and 89.6% by volume and develop a total aggregate turnover (all channels, all products) of 4,629 million euros. In 2019, the growth rate of single-portion coffee suffers an abrupt halt to value, as a consequence of a trend started 5 years ago. In 2019, in fact, the original capsule systems recorded the first sales decline, for the benefit of the growth of the compatible capsules.