---
title: Il più grande tra i piccoli, con un brand integrale (The largest among the small ones, with a complete brand)
description: "- GDO Week - Interview to Massimiliano Pogliani, ceo of illycaffè, discussing the global market challenge for illycaffè."
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Il più grande tra i piccoli, con un brand integrale (The largest among the small ones, with a complete brand)](https://eseconsortium.com/media-coverage/il-pi-grande-tra-i-piccoli-con-un-brand-integrale-the-largest-among-the-small-ones-with-a-complete-brand)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 27/03/2019

- GDO Week -

Interview to Massimiliano Pogliani, ceo of illycaffè, discussing the global market challenge for illycaffè.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/il-pi-grande-tra-i-piccoli-con-un-brand-integrale-the-largest-among-the-small-ones-with-a-complete-brand)

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