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Illy in China: no catering to local taste

- Financial Times - Interview to Andrea Illy explaining that, while expanding in the Chinese market, he will not adapt his product to local taste. "Our str

Consorzio E.S.E.

set 16, 2013

- Financial Times -

Interview to Andrea Illy explaining that, while expanding in the Chinese market, he will not adapt his product to local taste. "Our strategy is executed in exactly the same way in any country", says Andrea Illy.

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