illy nella patria del tè, un socio locale per conquistare la Cina (illy in the homeland of tea, a local partner to conquer China)

illy wants to bring coffee in China, the homeland of tea. They decided to ally with Hangzhou Onechance Tech, a group with a capitalization of 800 million listed on the Shenzhen Stock Exchange. «Thanks to this partnership we will strengthen our presence in home channels and online — explains Cristina Scocchia, ceo of illycaffe' — the goal is to triple our business in China
within 2026".