---
title: illy rivoluziona l\'espresso con Thun e Robilant&Associati. Una nuova agenzia per il lancio (illy new espresso with Thun and Robilant&Associati. A new agency for the launch)
description: "- Pubblicità Italia Today - For its new product Iperespresso, illycaffè has chosen designers Luca Trazzi, Maurizio di Robilant and Matteo Thun. A new \"undi"
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [illy rivoluziona l\'espresso con Thun e Robilant&Associati. Una nuova agenzia per il lancio (illy new espresso with Thun and Robilant&Associati. A new agency for the launch)](https://eseconsortium.com/media-coverage/illy-rivoluziona-lespresso-con-thun-e-robilantassociati-una-nuova-agenzia-per-il-lancio-illy-new-espresso-with-thun-and-robilantassociati-a-new-agency-for-the-l)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 12/10/2007

- Pubblicità Italia Today -

For its new product Iperespresso, illycaffè has chosen designers Luca Trazzi, Maurizio di Robilant and Matteo Thun. A new "undisclosed" agency will take care of the advertising launch.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/illy-rivoluziona-lespresso-con-thun-e-robilantassociati-una-nuova-agenzia-per-il-lancio-illy-new-espresso-with-thun-and-robilantassociati-a-new-agency-for-the-l)

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