---
title: "illy: stessa formula, nuovi mercati (illy, same method with new markets)"
description: "- Italia Oggi - Interview to Andrea Illy, president of illycaffè, talking about his vision of the brand and the marketing strategies of the company."
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [illy: stessa formula, nuovi mercati (illy, same method with new markets)](https://eseconsortium.com/media-coverage/illy-stessa-formula-nuovi-mercati-illy-same-method-with-new-markets)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 25/06/2008

- Italia Oggi -

Interview to Andrea Illy, president of illycaffè, talking about his vision of the brand and the marketing strategies of the company.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/illy-stessa-formula-nuovi-mercati-illy-same-method-with-new-markets)

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