Quality, sustainability, art. These are "timeless" values for illy, and also pillars of the company's marketing strategy...
Italia Oggi (Daily / Italy)
illy, l’ecosistema del caffè (illy, the coffee ecosystem)
Quality, sustainability, art. These are "timeless" values for illy, and also pillars of the company's marketing strategy, which has made quality coffee its mission. Interview to Evangelos Touras, chief marketing officer of illycaffè.
