illycaffè in Arabia Saudita con un nuovo accordo Obs Group (illycaffè in Saudi Arabia with a new Obs Group agreement)

illycaffè arrives in Saudi Arabia. This operation is yet another confirmation of the great and uninterrupted global success of coffee shop formats, a winning formula that has now won over consumers all over the world. Obs Group, which has already successfully brought iillycaffè premises to the UAE, aims to broaden its range of action to a country with historic coffee traditions.