illycaffè, sin calidad y sostenibilidad no se entiende el mercado (illycaffè, without quality and sustainability the market cannot be understood)

Interview to Massimo Saggese, general manager for illycaffè Spain and Portugal. An overview on the difficult 2020 and how quality and sustainability can support the brand awareness and diffusion. Review of the illy espresso coffee machines range adopting the E.S.E. System.