---
title: In America scoppia la guerra dell'espresso (Espresso coffee war in the US)
description: "- Milano Finanza - Espresso coffee prepared at home: this is the reason for the coffee battle going on in the US. Starbucks has recently announced the laun"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/1948_1.jpg
---

Coffee Market Scenario

# In America scoppia la guerra dell'espresso (Espresso coffee war in the US)

- Milano Finanza - Espresso coffee prepared at home: this is the reason for the coffee battle going on in the US. Starbucks has recently announced the laun

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 mar 17, 2012

---

- Milano Finanza -

Espresso coffee prepared at home: this is the reason for the coffee battle going on in the US. Starbucks has recently announced the launch of a new home machine to prepare American and espresso coffee, Verismo is the machine name. The news had a very negative impact on Green Mountain Coffee Roasters, with a drop of their stock exchange rate.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/1948_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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