- The Wall Street Journal Asia -
Booming coffee demand in India is prompting international companies such as Italy's Lavazza, Switzerland's Nestlé and US-based Starbucks to set up shops in the traditionally tea-drinking subcontinent, offering growth when returns are harder to come by in more developed markets. Rising consumption in India also is likely to support world coffee prices, with analysts forecasting a decrease in bean exports from the country as domestic demand rises.