---
title: Italy's coffee lovers prepare for Frappuccino invasion
description: "- The Guardian - The Anglo-Saxon media point of view on Starbucks arrival in Italy, observing how many of the locals seem strangely unconcerned."
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/3402_1.jpg
---

Coffee Market Scenario

# Italy's coffee lovers prepare for Frappuccino invasion

- The Guardian - The Anglo-Saxon media point of view on Starbucks arrival in Italy, observing how many of the locals seem strangely unconcerned.

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 mar 5, 2016

---

- The Guardian -

The Anglo-Saxon media point of view on Starbucks arrival in Italy, observing how many of the locals seem strangely unconcerned.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/3402_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/3402_2.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/3402_3.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Consorzio E.S.E.",
    "url" : "https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-"
  },
  "dateModified" : "2024-09-27T07:22:26.559Z",
  "datePublished" : "2016-03-05T05:00:00.000Z",
  "headline" : "Italy's coffee lovers prepare for Frappuccino invasion",
  "image" : [ "https://eseconsortium.com/hubfs/Imported_Blog_Media/3402_1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://eseconsortium.com/media-coverage/italys-coffee-lovers-prepare-for-frappuccino-invasion",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject"
    }
  }
}
```