---
title: JAB sets up euro3bn coffee challenge to Nestlè by combining big brands
description: "- Financial Times - The investment company will merge Jacobs Douwe Egberts Group and Peet's Coffee, a premium retail US brand, into a single entity to prep"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/4484_1.jpg
---

Coffee Market Scenario

# JAB sets up euro3bn coffee challenge to Nestlè by combining big brands

- Financial Times - The investment company will merge Jacobs Douwe Egberts Group and Peet's Coffee, a premium retail US brand, into a single entity to prep

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 dic 18, 2019

---

- Financial Times -

The investment company will merge Jacobs Douwe Egberts Group and Peet's Coffee, a premium retail US brand, into a single entity to prepare for the listing. After floating, JDE Peet's would be the biggest publicly traded coffee company, with about euro7bn in annual sales.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/4484_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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