---
title: Juan Valdez makes losses look more efficient
description: "- Portafolio - The Colombian coffee-shop chain Juan Valdez posted sales of Peso$49.686bil in 2007. The chain, run by the Promotora de Cafe Colombia (Procaf"
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Juan Valdez makes losses look more efficient](https://eseconsortium.com/media-coverage/juan-valdez-makes-losses-look-more-efficient-)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 28/02/2008

- Portafolio -

The Colombian coffee-shop chain Juan Valdez posted sales of Peso$49.686bil in 2007. The chain, run by the Promotora de Cafe Colombia (Procafecol), is enjoying average quarterly growth of 21.5%, no less. In 2007, the multinational group opened 57 new stores. Juan Valdez has run up bigger losses as its operation expands but the losses are now a smaller percentage of sales as efficiency grows.

The Colombian coffee-shop chain Juan Valdez posted sales of Peso$49.686bil in 2007. The chain, run by the Promotora de Cafe Colombia (Procafecol), is enjoying average quarterly growth of 21.5%, no less. In 2006, Juan Valdez posted sales of Peso$23.513bil. In 2007, the multinational group opened 57 new stores. Juan Valdez has run up bigger losses as its operation expands but the losses are now a smaller percentage of sales as efficiency grows: in 2006, losses came to Peso$8.709bil; in 2007, to Peso$13.908bil; as a percentage of sales, the losses have come down from 37% to 28%, exceeding Procafecol expectations. Operational losses are up from Peso$9.772bil to Peso$l3.093bil but down as a percentage of sales from 42% to 26%. Procafecol has found backing from the [International Finance Corporation](\"javscript:void(0)\") (IFC) and will offer it three million shares whilst the IFC will invest US$20mil in the operation. The Federacion de Cafeteros capitalised Procafecol in December to the tune of Peso$15bil.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/juan-valdez-makes-losses-look-more-efficient-)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Consorzio E.S.E."
  },
  "dateModified" : "2024-09-26T15:07:00.308Z",
  "datePublished" : "2008-02-28T05:00:00Z",
  "headline" : "Juan Valdez makes losses look more efficient",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://eseconsortium.com/media-coverage/juan-valdez-makes-losses-look-more-efficient-",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Media Coverage"
  }
}
```