Kraft Foods goes digital to unveil more than 70 new products in first-ever virtual supermarket in Second Life

To commemorate the official grand opening of the cyber store, Kraft will host a must-see virtual ribbon cutting with Rick Searer, President, Kraft North America. At the virtual ceremony and live in the Kraft booth, Kraft will make a donation of $450,000 to America's Second Harvest - The Nation's Food Bank Network. Kraft has contributed more than $6.4 million and hundreds of millions of pounds of food to America's Second Harvest as well as more than $26 million to its affiliate members over its 20+ year partnership. This first-of-its-kind donation in a virtual world will bring a whole new meaning to "Second Life." Additionally, Kraft will invite consumers to join in supporting America's Second Harvest's battle against hunger.

Back in the "real" world, Lempert will be at the Kraft booth throughout the three-day FMI show to introduce attendees to the next generation of the Internet - Second Life - while demonstrating how to make better and smarter shopping choices as never-before-seen. Attendees will be able to interact with the latest new products from Kraft and participate in interactive online forums with Kraft experts.

The largest exhibitor at the annual FMI show, Kraft will unveil food and beverage innovations that focus on four key growth areas for the company: health and wellness, premium taste, quick meals and snacking. Among the more than 70 new products, Kraft will feature cheeses with probiotics and prebiotics for digestive health, on-the-go snacks and convenient meal solutions from popular brands like DiGiorno, Jell-O, Oscar Mayer, Philadelphia, Planters and South Beach Diet.

"We are looking at our products through a new lens - the eyes of the consumer," explains Searer. "By reframing our categories and focusing on four growing segments - health and wellness, premium taste, quick meals and snacking - our 2007 product innovations fit the dynamic lifestyles of our consumers."

Health and Wellness

From Sensible Solution options to enhanced beverages to portion control choices, Kraft is building on its broad offering of better-for-you foods and beverages that help consumers live healthier lifestyles. In 2007, Kraft will introduce more than 30 new products in the U.S., such as Honey Maid Bees and Boca Meatless Breakfast Wraps, which feature the company's Sensible Solution flag that helps consumers easily identify better-for-you choices. Currently, the Sensible Solution flag appears on 500+ Kraft products that help meet a variety of dietary needs, such as weight management, heart health, diabetes management, digestive health and nutritious kids snacking.

Other new Health and Wellness options include:

-- LiveActive Cheese Products - Kraft LiveActive Cheese Sticks and Cheese Cubes with probiotics and Breakstone's and Knudsen LiveActive Cottage Cheese with prebiotic fiber help support digestive health.

-- Jell-O Fruit Passions Cups - Individual cups combine sugar-free Jell-O gelatin with a full serving of fruit (1/4 cup fruit and 1/4 cup juice).

-- Nabisco Garden Harvest Toasted Chips - Crispy 100% whole grain chips with a 1/2 serving of real fruit and vegetables baked right in.

-- Nabisco 100 Calorie Packs - Kraft continues to lead the way in portion control with new Lorna Doone Shortbread Cookie Crisps and Oreo, Chips Ahoy! and Nutter Butter Chewy Granola Bars.

-- South Beach Diet Line - Now even more satisfying options like Sweet Nut Creations Bars, Snack Bar Delights, Woven Wheat Crackers, Frozen Wraps and Chicken Salad Kits.

-- Powdered Beverage Sticks - Expanding the platform it pioneered, Kraft adds several stick options: Crystal Light Green Teas (Raspberry, Honey Lemon); Crystal Light White Tea Blueberry; Crystal Light On The Go Enhanced Soft Drink Mix in Immunity, Energy and Hydration varieties; and Capri Sun Sport On-The-Go Fitness Drink Mix in Lightspeed Lemon Lime.

-- Fruit2O Beverages - This line of vitamin-enhanced water beverages with zero calories provides benefits for Immunity, Energy, Hydration and Relaxation.

-- Planters NUT-rition Energy Mix - Unique blend of dark chocolate-covered soy nuts, along with peanuts, almonds, cashews, pecans and walnuts to provide a lasting boost of energy.

Premium Taste

With food trends morphing from restaurant to retail faster than ever, Kraft is bringing bold and often exotic flavors to the grocery store with new premium products across its portfolio.

-- DiGiorno Ultimate Pizza - A super-premium pizzeria-style pie with crushed vine-ripened tomatoes, julienne vegetables and specialty meats and cheeses.

-- Kraft Bistro Deluxe Pastas - Sophisticated, adult twist on mac and cheese with premium ingredients like sundried tomatoes, Portobello mushrooms and Asiago cheese.

-- Bull's-Eye GUINNESS Draught Beer Blend Barbecue Sauce - Made with real GUINNESS draught beer.

-- Kraft Singles Select - This flavorful and satisfying American cheese slice will appeal to the adult palate.

-- Post Cereals - Three tasty varieties, sure to wake up taste buds, make their debut: Post Grape-Nuts Trail Mix Crunch Maple Nut and Brown Sugar Cereal; Post Honey Bunches of Oats Vanilla Clusters with Whole Grain Flakes Cereal; and Post Honeycomb Chocolate Cereal.

-- Tazo Iced Teas - Green and white tea varieties in exotic flavors such as White Cranberry, Berryblossom White, Diet Green Mojito and Diet Giant Peach.

-- Organic - More than 20 new options including new Post cereals; Planters Organic Cashews; Back to Nature Organic Granola, Crackers, Fruit & Grain Bars, Trail Mix Bars, Bakery Squares and Juices; Balance Organic Bars; Kraft organic salad dressings; and Yuban Organic Coffee.

Quick Meals

Kraft is using its expertise in meal components to create convenient, complete meal solutions that fit the lifestyles of today's busy consumers.

-- Oscar Mayer Deli Creations Hot Sandwich Melts - Microwavable sandwiches that combine Kraft's proprietary dough technology with trusted brands like Oscar Mayer Deli-Shaved meats, Kraft cheeses and Grey Poupon mustard for a fresh-baked taste in just 60 seconds.

-- South Beach Diet Chicken Salad Kits - Simply mixing up tasty ingredients like Louis Rich chicken, Kraft dressings, Kraft cheese, Planters nuts and fruit results in a quick, delicious and satisfying meal in minutes.

-- Taco Bell Home Originals Bowlz - The first single-serve heat-and-eat Mexican-inspired meal.

-- Kraft Easy Mac Cups - Microwaveable mac and cheese cups in two new flavors: Alfredo and Bacon.

Snacking

Whether snacking at home or on the go, consumers are looking for a variety of options to satisfy their appetites between meals. A snack category leader, Kraft is introducing a delicious assortment of new snacks.

-- Oreo Cakesters Soft Snack Cakes - Individual cakes in two Oreo flavors: Original and Chocolate Creme.

-- Philadelphia Cracker Spreads - Natural cheeses combine with Philadelphia cream cheese, herbs and vegetables to create a bold new taste for snacking with crackers.

-- Jell-O Pudding Mix-Ins - Creamy pudding with chocolate, mint or caramel chips mixed in.

-- Wheat Thins Snacks - This popular snack cracker adds two new varieties: Lightly Cinnamon Baked Snack Crackers and Toasted Chips Parmesan & Asiago Cheese.

-- Jet-Puffed Strawberry Mallows - Delicious fluffy strawberry-flavored marshmallows perfect for snacking, recipes and decorating.

From the introduction of the first-of-its-kind virtual supermarket experience to the unveiling of more than 70 new products, Kraft's on-trend offerings in health and wellness, premium taste, quick meals and snacks continue to help the world eat and live better.

About Kraft Foods

Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com [http://www.kraft.com].