Kraft launches two new brands of Saimaza coffee in Spain

US food multinational Kraft Foods has launched two varieties of its Saimaza brand of coffee in Spain certified by non-governmental organisation Rainforest Alliance.

US food multinational Kraft Foods has launched two varieties of its Saimaza brand of coffee in Spain certified by non-governmental organisation Rainforest Alliance.

According to the head of communications for Kraft Foods in Spain, Ricardo Hernandez, the launch of Saimaza Brasil Desarrollo Sostenible and Saimaza Colombia Desarrollo Sostenible is part of Kraft's strategy that emphasises its social commitment.