---
title: "La Cina scopre il caffè: i consumi si impennano e cresce Starbucks (China discovers coffee: consumption soars and Starbucks grows)"
description: "- Avvenire - In China, coffee is becoming increasingly popular, especially among young people. Once again, international players are driving the opening of"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/5688_1.jpg
---

Coffee Market Scenario

# La Cina scopre il caffè: i consumi si impennano e cresce Starbucks (China discovers coffee: consumption soars and Starbucks grows)

- Avvenire - In China, coffee is becoming increasingly popular, especially among young people. Once again, international players are driving the opening of

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 gen 5, 2024

---

- Avvenire -

In China, coffee is becoming increasingly popular, especially among young people. Once again, international players are driving the opening of a new market. US Starbucks and Canadian Tim Horton are heavily investing in China.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5688_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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