---
title: La storia di Lavazza, il fordismo soft che porta al successo (Lavazza's history, the soft Fordism leading to success)
description: "- Il Sole 24 Ore - Presentation of the book \"Lavazza, una storia industriale dal 1895\" (\"Lavazza, an industrial story since 1895\") by Giuseppe Berta and El"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/2762_1.jpg
---

E.S.E. Members News

# La storia di Lavazza, il fordismo soft che porta al successo (Lavazza's history, the soft Fordism leading to success)

- Il Sole 24 Ore - Presentation of the book "Lavazza, una storia industriale dal 1895" ("Lavazza, an industrial story since 1895") by Giuseppe Berta and El

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 mag 11, 2014

---

- Il Sole 24 Ore -

Presentation of the book "Lavazza, una storia industriale dal 1895" ("Lavazza, an industrial story since 1895") by Giuseppe Berta and Elisabetta Merlo.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/2762_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/2762_2.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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