---
title: Lavazza, ai brand servono fan (Lavazza, brands need fans)
description: "- Italia Oggi - Interview to Carlo Colpo, marketing communication director & brand home director at Lavazza: \"It is through the people really loving the br"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/4883_1.jpg
---

E.S.E. Members News

# Lavazza, ai brand servono fan (Lavazza, brands need fans)

- Italia Oggi - Interview to Carlo Colpo, marketing communication director & brand home director at Lavazza: "It is through the people really loving the br

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 apr 27, 2021

---

- Italia Oggi -

Interview to Carlo Colpo, marketing communication director & brand home director at Lavazza: "It is through the people really loving the brand that we secure a passionate and valued bond laying the basis today for future projects: we are not only a coffee company, our supporters ask us more, a purpose with a social advantage".

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/4883_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/4883_2.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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