Lavazza: al via un concorso per Carmencita (Lavazza: start off for Carmencita competition)

- Daily Media - "A coffee with Carmencita" is the new competition to support adv coffee icon by Lavazza. The initiative will be communicated on television,

- Daily Media -

"A coffee with Carmencita" is the new competition to support adv coffee icon by Lavazza. The initiative will be communicated on television, on-line, direct marketing and in-store. In particular, adv agency Armando Testa will create the new commercial to be on-air as from next September.

Coffee Market Scenario