Lavazza alla guerra delle capsule sfida Nespresso con i brand storici (Lavazza coffee capsules war, the challenge to Nespresso with the historical brands)

- La Repubblica - Interview to Pietro Mazzà , Lavazza marketing manager for the capsules sector. The pushing strategies to enlarge a market share dominated

- La Repubblica -

Interview to Pietro Mazzà, Lavazza marketing manager for the capsules sector. The pushing strategies to enlarge a market share dominated by Swiss giant Nespresso.

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