---
title: Lavazza fidelizza la community (Lavazza's community fidelization)
description: "- Farmacia News - Multichannel is at the center of Lavazza's strategies (2.3 billion of business turnover), with two strong initiatives: the Lavazza Pleasu"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/5251_1.jpg
---

E.S.E. Members News

# Lavazza fidelizza la community (Lavazza's community fidelization)

- Farmacia News - Multichannel is at the center of Lavazza's strategies (2.3 billion of business turnover), with two strong initiatives: the Lavazza Pleasu

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 lug 1, 2022

---

- Farmacia News -

Multichannel is at the center of Lavazza's strategies (2.3 billion of business turnover), with two strong initiatives: the Lavazza Pleasure app, launched in 2020, and the Delight Plan, linked to lavazza.it website.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5251_1.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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