Coffee Market Scenario Lavazza, meno tv e più web per comunicare l\'espresso italiano (Lavazza, less tv and more web activity to communicate Italian espresso) - ADV Express - Lavazza is moving its communication investments to the web activity decreasing tv communication. Consorzio E.S.E. mag 21, 2010 - ADV Express - Lavazza is moving its communication investments to the web activity decreasing tv communication. Coffee Market Scenario