---
title: Lavazza met son café en scène tous azimuts (Large positioning for Lavazza coffee)
description: "- Les Echos - Piece of news on Lavazza marketing initiatives in France: higher visibility, covering the whole product offer, adaptation to the French marke"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/3146_1.jpg
---

E.S.E. Members News

# Lavazza met son café en scène tous azimuts (Large positioning for Lavazza coffee)

- Les Echos - Piece of news on Lavazza marketing initiatives in France: higher visibility, covering the whole product offer, adaptation to the French marke

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 giu 16, 2015

---

- Les Echos -

Piece of news on Lavazza marketing initiatives in France: higher visibility, covering the whole product offer, adaptation to the French market.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/3146_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/3146_2.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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